[andrewfromx]

really good point about SAP! It's soooooo boring. That's the million dollar question - how to u inprise passion in a team of programmers all working for cash and not passion? I'd argue forcing TDD on your most brilliant artists is not the way. Or telling them that they are not "professional" if they don't follow what you consider to be "best practices" is a bad idea. That spark of true passion is worth it's weight in gold. Your best shot is to make an env where those sparks CAN happen vs. extinguish each little spark before it can grow.