[Amaan]

It isn't a startup. It's a project some people have invested their own time, with very few expectations.

[Hydraulix989]

Regardless, I'm assuming they want it to be visible (hence their Show HN post)? If so, names certainly help with (or hurt) visibility.

[vans]

Maybe it's hard to pronounce for an english speaker. Hopefully, other languages exist and are used everyday :)

[Hydraulix989]

I should clarify: Easy to actually pronounce post hoc, but hard to readily discern its correct pronunciation from its spelling (maybe it should be "meow"?).

I wasn't trying to make any ethnocentric points.

Anyway, naming is so important that YC has tons of internal advice that it gives to its companies about choosing the correct name. It's not all that uncommon for a company to get accepted into YC and then immediately change its name.