Well, good luck with that approach, I guess. Personally I care a lot more about the quality of the food, the quality of service, the cleanliness of the restaurant, the ambiance, the price, ...
If I'm trying to order food from them, and their entire business model depends on me buying food from them, yet they're making it hard for me to find what food I can buy from them, they are either idiots or sloppy people who hire idiots to design their website. Either way, they're worthless.