| Okay folks, Google's one and only product is TRAFFIC. Search, Maps, Mail, Android are given away free as their competitive strategy of generating huge volume of traffic. Google's business model is to charge their customers the possibility to redirect some of that traffic. And because advertising is speculative they can reach high profit ceilings. It's an old-school dot-com point of view. Own eye balls, monetize clicks. Facebook went and ate Google's lunch by following their playbook and improved upon it by focusing their product around SOCIAL ACTIONS. Facebook produces huge volumes of interactions. Every like, every heart, every comment, every follow. By the time Google got around moving the battleship they've already lost. You want to be the next big thing? What is that one thing everyone does all the time? Catch that. |