[seizethecheese]

Yeah, and at $199 per house this is a massive market. They say they are at 50,000 units per month, so around $10 million per month in sales, which they say is growing at multi-hundred percent yearly. Doesn't seem obviously foolish.

[brk]

It depends on how you look at it. Right now Ring is the primary company in this market, but if they get real traction it would be easy for Google to add a button to a Nestcam and make a Nestbell. There are Chinese companies flooding the security market with low-cost and good quality equipment.

Ring got a $200M valuation. Assuming investors would be happy with a modest 5x valuation, Ring is going to have to sell several million doorbells to make that happen.

[seizethecheese]

Yeah, Ring seems similar to GoPro in this respect. I'd bet investors in GoPro at this stage did pretty well though.

[djrogers]

They also make and sell more than doorbells...