[rayiner]

The whole "earned media coverage" thing is so mind boggling I don't even know what to say. The media covers candidates people are interested in, and somehow that's equivalent to paid advertising? Maybe, just maybe, peoples' opinions drive what the media covers (like every other market in existence), instead of the other way around?

Beyond that, the media coverage of Clinton and Trump are overwhelmingly negative. All I see on TV is "how to stop Trump" and "is Hillary a lying liar who lies?"