[totalrobe]

Very wrong. American here, was in the UK last summer and it physically hurt me to buy anything.

UK and American prices are around the same number but in pounds which meant ~1.6x USD at the time.

[kspaans]

That's probably the 20% VAT that's included in the price. If you are coming from a state with no sales tax, this could explain your surprise. Hell, coming from Canada where I was paying 13% sales tax (never included in the sticker price), I found UK prices shocking.