[patio11]

A similar thread recently: https://news.ycombinator.com/item?id=11178940

should we keep them under the same company as it has a stronger goodwill in the market.

It is, candidly, unlikely anyone cares. Software products get the loyalty; the companies backing them are often unknown to the end-user and/or purchaser. This is true even in cases where you would swear blind that it cannot possibly be true. (Not at liberty to discuss specific conversations at ex-clients; suffice it to say that "How is it freaking possible that N% of our users of $FOO are unaware that we make $BAR even when they pay for both?!?" is a thing that has been said.)

[abhishekdesai]

Thank you for suggesting relevant thread and yes what you said makes sense. It is unlikely that users would care about the company, who is backing the product.