[mmanfrin]

I think part of their problem is that they hammered downward with the food quality in an effort to cut costs, rather than raising rates. People who are using these on-demand food delivery services wouldn't mind a couple extra dollars if it meant that the food was of good quality. SpoonRocket's food was abysmal; it satisfied the occasional need for shitty-hangover-food, but that's not sustainable (for them or for my gut).

[swang]

When they started they were cheap meals under $10 out in Berkeley or Oakland (I forget), and they did raise prices after they started expanding into SF. The problem was most of their customers were use to the lower price point of the service.