[Hykso]

Hi Martin,

We actually went through some influencers on our side (known fighters or coaches).

It definitely helped gain a lot of credibility on our end because if it was that much of a revolutionary product, why would pro athletes not use it amd endorse it. so for us it helped a lot convince our customers that it was a legit product.

However, we have been offered to post on a few famous people pages for 5k but we didn't do it as we thought it would actually be seen as paid advertising instead of genuine and authentic love for the product. We're still exploring those avenues though.

[pmalynin]

"why would pro athletes not use it amd [sic] endorse it",

Well, you could have paid them.