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by lindseya 3753 days ago
At what stage should your product be before you launch your campaign?
1 comments

I think it depends a lot on the product. If you ask @liseman or Kevin Hale they'll say launch NOW! That was the advice we got. :) In all seriousness I think you obviously need a working prototype, and clear validation that people like your product! Most importantly you should know what it's going to entail to deliver on your promise.