[EwanToo]

I'm pretty sure you are, that's serious bubble talk

"But due to other costs" < aka paying for people, the website, the delivery, marketing, etc?

[stult]

Reminds me of that famous Marion Berry quote, "If you take out the killings, Washington [DC] actually has a very very low crime rate."

[JoeAltmaier]

Maybe its criminals being killed?!

[ska]

No, it is pretty bog-standard analysis.

Over the long term, this is necessary but not sufficient to build a business line that makes sense. You also have to control all the other costs... which can be difficult if your business model requires large scale growth.