[GeorgettePkg]

I think you're talking about the value of branding as a whole, more than necessarily our role within that world... of course not everybody excels equally in that. One of the reasons why some companies always stay tiny, or just shut down, and others grow and acquire others is that they're better or worse at branding. We're keen to help those who understand the power of branding, and want to build their business using it (especially since social media is sooo huge for food businesses right now), but lack the tools. Packaging is just an incredibly direct marketing spend for small businesses, say compared to ads.. you're helping your clients market for you, in a fun way too. :)