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by valhalla 3747 days ago
I actually thought MM had the right idea at first re: Yahoo! being a low-brow web entertainment portal. At one time Gweneth Paltrow was going to have her own lifestyle blog/website on Yahoo!. Even though anybody reading this comment or anyone we're close with probably wouldn't be interested in that there's a large number of US consumers who would be.

Either because of a personal bias or something else (we'll probably never know) she pulled a 180 and did things like buying the rights to every season of SNL (which was a favorite of her's growing up) and poached Katie Couric to run their news desk.

Having said all that, I don't know if I would anything different myself: If I'm bringing a tech giant back from the grave, I want to make it "sexy" again. I want the glory that comes with that. I don't want my company to be a mouthpiece for celebrities' personal brands

2 comments

Here are some trending Yahoo! searches I texted to friends in July '15:

Buffalo Wild Wings| Janet Jackson | Mega Millions | Type 2 Diabetes |

But Gweneth Paltrow was completely unsuitable for a lifestyle blog on Yahoo! She was a college dropout!

http://www.telegraph.co.uk/news/worldnews/northamerica/usa/1...