[BobTheCoder]

I think the 'ethical' choice is some kind of a middle ground approach. It's true if everyone blocked all tracking and analytics the web could not exist as the largely free service that it does today. Websites also would struggle to improve their quality without the analytical data.

That's why I think the orbital strike option of block everything all the time is ultimately selfish. I think individuals should make some attempt to block ads/tracking that they think is itself immoral but not block what they consider fine.

For example, I don't block ads in google search results since they are unobtrusive and clearly marked as ads.