I think quite a few people would not mind being a martyr.
The problem is that the most likely reality is that you will go to jail, your business will be shut down, you will never find another job again, your whole family will be added on all the government shit lists and nobody except your friends will know what happened.
There is a star system to martyrdom too. For 1 Snowden, there are probably thousands jailed and forgotten.
Martyrs more often than not seek out situations to sacrifice them self under rather than people who make the "right" call when pressed.
No right minded person in the world would rather go to jail than comply with this, the few that would really have an existential dilemma about this issue would most likely opt out to preemptively avoiding it than be the ones who sit at their desk with a gun in their hand and a bulletproof vest.
The problem is that the most likely reality is that you will go to jail, your business will be shut down, you will never find another job again, your whole family will be added on all the government shit lists and nobody except your friends will know what happened.
There is a star system to martyrdom too. For 1 Snowden, there are probably thousands jailed and forgotten.