I think IBM Marketing Cloud might have a future if they don't screw it up. It's really 50/50 at this point. Some of the products (UBX) are good, but the architecture / API design / quality seems suspect at times. They've improved on Silverpop massively since the purchase and re-brand, but it still leaves plenty to be desired. If they gave the team that built UBX free range to re-build Silverpop from the ground instead of skinning it better they would have a serious competitive product on their hands.
Between that and Softlayer / Bluemix / Compose / Cloudant they have a serious cloud offering if they do some consolidation.
Between that and Softlayer / Bluemix / Compose / Cloudant they have a serious cloud offering if they do some consolidation.