[burnallofit]

The pitch in their email is "plug & play SaaS analytics tool".

This pitch tells me nearly nothing. It doesn't say what I would use it for, what benefits it offers, how it stands compared to other solutions on the market, or even any details about what platform(s) it supports. So basically unless I happen to currently have no solution and am actively looking for one, then I don't care. Which I would guess is about 99.999% of the people who received their email.

[jmiserez]

The way I understood it is that the people receiving such an email were already on the beta-test invite mailing list. So they knew about the product already.