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by incarnate 3759 days ago
They may not even have to target their message. If a platform's users already have a bias (and this seems to be the case[0]), then they can display the "go vote" message globally and have the desired affect. All while waving the public good PR flag.

This assumes the platform's wishes aligns with their users, but this may be self-fulfilling.

[0] http://www.pewinternet.org/fact-sheets/politics-fact-sheet/