[cecilpl]

It's a fad. They are trendy right now, and they work because they are new, but in 5 years that style will stop attracting people, and "clickbait headlines" will be another entry on the "10 things you remember about the '10s" lists.

[_nate_]

It seems like a fad now, but it has been trendy and in use for a very long time. Read anything by David Ogilvy to understand the origins of the current environment we're in. http://blog.bradleygauthier.com/david-ogilvy-headline-copywr...