All projects start that way, mostly because it very hard to invent a new noun for something. Some projects just get really popular and then get high on search rankings for that noun organically.
I get that¸ but naming your project a single word that has tons of pre-existing search results can't be a great idea if you're looking for traction. The average person's (or even programmer's!) Google-fu has always been much worse than I expected, ime.