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by seiji 3749 days ago
Everything falls after launch. Everything.

It's relatively easy to get the "hey look over there!" viral bump, but beyond that it turns into a game of retention with ugly words like "drip campaign."

People are always interested in "new," but they need a reason to keep returning. That's what makes a business run.

(kinda like how, for movies, the opening weekend gets all the news, but not so much the 22nd weekend.)