| Sure. I apologize. these kids don't watch any tv I assumed that you'd be able to extrapolate the behavior of the 18-34 year olds to younger people, and I assumed that you didn't mean any literally. Of "youth" (13-24 year olds)[1]: 96% watch online video ("Youtube and similar, social media") for an average of 11.3 hours per week. 71% watch online subscription services (Netflix etc) for an average of 10.8 hours a week 57% watch free online TV services (amctv.com, ABC app etc), average of 6.4 hours a week 81% watch scheduled TV, average 8.3 hours a week 56% watch catchup or recorded TV, average of 7.5 hours a week. Additionally, "The five most influential figures among Americans ages 13-18 are all YouTube creators"[2] I'm not sure if this supports or doesn't support your arguments. I know I sure don't agree with the claim "The Coca Cola brand is dead because Snapchat". I didn't really understand the argument there at all. [1] http://sandbox.break.com/acumen/Acumen%20Constant%20Content_... [2] http://variety.com/2014/digital/news/survey-youtube-stars-mo... |