[bsder]

It doesn't. Snapchat doesn't confuse me in the slightest in spite of being an "old". I actually laugh at "youngs" because I can run rings around them on any tech they use.

Snapchat does what tweenage girls want. Because the girls are on it, the guys are on it.

Those girls age (hopefully before they), get pregnant, give birth to another set of tweenage girls and another "hip" service takes its place.

Cue Elton John singing "Circle of Life".

As for why a fat, old record producer cares: tweenage girls are the only demographic spending any discretionary money (from the wallets of the "olds", natch). Everybody else is tapped out or doesn't give a damn or both.