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by arbuge 3764 days ago
>> I chose McDonald's and Coke as brands as they are two good examples of previously invincible global brands that are now showing significant decline.

Not sure about Coke but McDonald's is doing pretty well these days. Its stock recently hit an all-time high and is one of the best performers this year, following their success with all-day breakfast.
1 comments
at-fates-hands 3764 days ago
Coke is doing just fine. I travel a LOT and I would say Coke is the preferred brand in probably 85% of the hotels and restaurants I visit. I still bring along a 12-pack of Mt. Dew because so many places only have Coke products and its frustrating to have to drink flat fountain coke.
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incarnate 3764 days ago
Not to mention Coke's portfolio is far broader than fizzy drinks - bottled water, juice, and energy drinks [0].

Coca-Cola Amatil in Australia has even started making beer and cider [1]

[0] https://en.wikipedia.org/wiki/List_of_Coca-Cola_brands [1] http://ausfoodnews.com.au/2014/01/13/coca-cola-amatil-launch...

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askafriend 3764 days ago
Soda is insanely bad for you, why do you drink so much of it that you're lugging around 12-packs with you?

I'm genuinely curious, no judgement.

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xiaoma 3763 days ago
Soda's reputation is insanely bad. I still have multiple family members in their 80s and 90s who drink it regularly. I also have elderly relatives who smoke, but their health is pretty much wreaked whereas the soda drinkers seem pretty much okay given their age.

Similarly the very most productive software engineer I've ever worked with practically lived off of diet coke, just as John Carmack did while doing amazing things at Id. Similarly, plenty of olympic athletes drink soda, including one who was a second degree connection of mine in high school and who later won multiple gold medals.

None of this means soda is healthy, but if it were "insanely bad for you", then it simply wouldn't be possible people to consume it heavily and still be top performers or live into their 90s with decent health.

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at-fates-hands 3762 days ago
I don't very much at all.

Most of the time, I'm gone for two week stretches. 12 cans over 14 days isn't that much at all. I usually limit myself to a can a day.

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