[TD-Linux]

x264 was and is a very good encoder for H.264, but it sounds a bit extreme to say that no one can ever beat it - real time streaming was never its primary use case. I think the real lack of motivation to improve it is because most of the interest is now in newer video formats, like VP9. Also, many of the developers of x264 were paid by the commercial licensing program, so I wouldn't say it didn't have any financial motivation.

Also, I'm proof that x264, in fact, does not have a monopoly on Touhou-playing video codec developers :)

[plorkyeran]

The commercial licensing for x264 came about well after it was largely "finished" (there's still ongoing work being done, but no major improvements since 10-bit support in 2010). The idea of maybe selling it one day never really came up when all of the work that makes x264 interesting was being done.