[neximo4]

What they did is essentially handle crowdcube's load.

They couldn't take all of them at once so they made an app that could and sent the links to the first 1m pledged users gradually, so not as to crash their servers.

But it is far from dishonest, when you pledge to crowdcube they don't take the money anyway, at least until after the round is over.

Also a few people got in on Monday so they actually raised a bit more than 1m, the last few on crowdcube with the links valid links wont get through.

In addition to those that don't get a chance to invest there's a whole line of people above the 1m..