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by loumf 3763 days ago
Ask the owners: "Can you tell me how I make money off this equity?"

Possible answers (not exhaustive):

1. We plan to exit

2. We plan to pay dividends

3. We plan to build and support a private market

4. We plan to institute a buy-back program with the valuation based on some objective criteria (FMV / x revenue multiple / x profit multiple)

In all cases, the thing you want is that the owners make money off of the stock in the same way you do and that they have the same class as you.

1 comments

I just wrote all of those down to ask when we get back to the table. Thank you very much - sometimes the forward question is the best question.