[d4rkph1b3r]

1. Are you sure you're offering above market? I can't tell you the number of times i've been contacted by a company with a 'great market rate' salary, offering me a better position than I'm in, for way less than my current salary.

2. Smart people want to work with smart people, so make sure the people doing the interview are doing the right things to attract the right folks. If I see a red flag in an interview, I'm going to be very weary.

3. Get involved in a community! Whatever your stack is, start going to meetups for it, release some open source, give talks on your infrastructure, etc. Pretty soon you can be one of the names that comes up when someone is looking to work with a certain technology.

Look at Jane Street's model. They are a tiny (or, at least used to be, maybe now they're just small) compared to the big companies. They are the OCaml guys, they don't have a big team, but if you want to make $$$ are interested in functional programming, you absolutely look into working there and their name comes up in a lot of conversations. Good luck!