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by Readmore 5964 days ago
This is an interesting idea but I don't know that it's Steve's style. I could see him doing a deal with Bing while also buying a startup or building a team to do search in-house.

The problem with buying Yahoo is all the other crap you would get along with search and ads. If Apple were to buy Yahoo and then gut all the other services they offer they would be the bad guy, but I also don't think they would want it all on their balance sheet.

Maybe they could do a deal for a stake in Yahoo in return for a search deal but it would probably require that Yahoo not get into bed with Microsoft like they are planning. I don't think the Yahoo management has the gumption to make a play like that.

1 comments

I agree that Apple would have to shut-down lots of Yahoo! properties which need to be shut-down already.

As for the Microsoft/Yahoo! deal, let's assume that Apple would nix that deal. That would kill injure two birds with one stone. Give apple control of search in their mobile and growing desktop environments, as well as slow the progress of Bing.