[knughit]

It's because revenue isn't meaningful, profit is.

[phamilton]

Profit is not always meaningful either. Running at full Op Ex (eg, hiring a larger team) can reduce profit to near zero, but if it leads to growth it's money well spent.

[forgetsusername]

>but if it leads to growth it's money well spent.

...provided that the growth leads to more profit at some point in the future.

[phamilton]

Turtles all the way down.