[tanv_nadkarni]

One more point.

While Ad-blockers are getting popular the tech industry could indeed innovate to become ad-blocker-blockers. I guess ad-blockers work by looking at the domain names of the content. Why not use IP address alone to serve ads ? Why use JS embeds code to serve ads and not render it through server itself?

Even JS based ads could provide challenge response based callbacks to render content only after ad is loaded.

[seanp2k2]

I'm already one step ahead and using CIDR blacklists + peer guardian. Keeps a lot of malware from installing or working too.

[nickhalfasleep]

I think this is the answer. You can imagine content plugins that inject into server side CMS (RoR, Drupal, django on top of Apache, Nginx, etc..) that add ad elements, and scramble the div / css tags such that it looks uniform, yet has a semi-random naming scheme that would be hard to defeat.

[RamshackleJ]

yeah... feels like an arms race.

While things like security and freedom of information warrant technical innovation to ensure human rights its gonna be a hard sell to convince smart people to make more ads.

"Why don't we just innovate and make unexploitable software that does exactly what we want with no unintended consequences" : )