| You're pitching it to potential customers entirely the wrong way. Most consumers of web content (>99%) don't care about this in any way. I mean, to be perfectly honest, I'm only mildly interested in exploring alternatives to the ad-supported web. I almost never see ads anyway. You should be selling this as something that will give access to paywall content. That's it. Because that's the only possible thing that there is even a sliver of a market for. Recruit content providers (the bigger, the better), figure out how much they are currently making off paywall revenue, possibly sell at a loss to build a user base (and demonstrate traction to more content providers and possible investors). Once you have a user base and demonstrated traction, allow future content providers (of any size and viewership) to join your "platform" and earn payouts based on viewership. Obviously, still target large, valuable content providers directly. As the number of content providers grows, your value proposition grows. As it is, you're charging $10/month for a service that offers less value than what most people get for free through AdBlock. The real economics experiment is if people will pay more money for less value. The utility of "fixing the web" doesn't even come close to spanning the value deficit. |