[codycowan]

You're absolutely right that there is a chicken and egg problem. As it stands right now, publishers are desperately holding on to every last advertising and subscription dollar they can find, and aren't looking for new things. We've realized the only way to show publisher new revenue sources are possible (and we've spoken with almost all of them) is to actually give them a check. To start, the value to Atri users is limited - but we think there are enough people out there willing to give this a shot that we can get the ball rolling.

[Vraxx]

Yeah, that was pretty much what I gathered. Out of curiosity have you tried working with content producers to form some limited partnerships that you might be able to offer users? I was thinking something along the lines of a limited (to prevent abuse) subscription to a variety of news sites that are normally pay-walled. In addition, you might be able to bundle the extension with a partnered ad-blocker that could estimate revenue lost (on average) by the loss of impressions that could be used to compare to the amount of revenue that the site could stand to gain from the portion of the subscription fee. Some hard data could go a long way towards convincing content producers of the value of supporting a service like this.

[codycowan]

We've starting talking to content producers, and its an avenue we want to pursue further, but as you pointed out the hard data we're gathering here is going to be key to our negotiations.

As to your idea of bundling an Ad Blocker, while we support ad block as a product, we don't want to be building two products, and there are plenty of great ad blockers out there already. We also think that there might be some people who, for whatever reason, don't want an ad blocker but do want to support creators, and we didn't want to limit Atri to only adblock users.

[mankins]

Also I'd say that it's an experiment, and we hope to show that if this was deployed it could work at scale and bring in the revenue the web needs to support itself and grow.