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From http://www.etsy.com/about.php: > "Our mission is to enable people to make a living making things, and to reconnect makers with buyers. Our vision is to build a new economy and present a better choice: Buy, Sell, and Live Handmade." (emphasis mine). First, to think that we will all move back--and that's what it is, backward movement--toward a day where everyone will be some sort of subsistence producing, small-scale artisan is historically, socially, and technologically ridiculous. It's almost as if society would be moving toward the point where capitalism emerged from feudalism once again, where society would be stratified into a class of techno-elites, and everybody else. Second, what makes you think that everyone is some sort of artist? What about the mechanic, scientist, or garbage man without "artistic" talent? What happens to them? Third, $32 million is an incredibly small number compared to the billions even one company makes. What makes you think something like etsy.com would scale? Even if it were to scale out it's operations to the point where it could generate billions, do you really think etsy.com or its brokered artisans would produce item in a one-at-a-time, handmade fashion. Most likely, a new form cottage industry would emerge (http://en.wikipedia.org/wiki/Cottage_industry#Cottage_indust...). But that couldn't even work, as historically speaking, cottage production was destroyed by socialized production, e.g. factory work. |