[sebg]

I'M a huge fan of Heap Analytics (https://heapanalytics.com/). Rather than trying to be precise about what to track and how to instrument the analytics system, you just install their SDK (or JS on your website) and then you have every single thing tracked. Since you collect all the data from day one, as your products / apps grow and mature, you can develop new ratios / rates of change, etc and have them work retroactively.

It's magical. :)

[hackerboos]

I'm looking to Heap but I'm thinking of using it via Segment which is a wrapper for a bunch of services. Like Zapier for customer data collection.

[hooliganpete]

Will you use Heap for a website or mobile app? Seems most of their client base are web-first.

[hooliganpete]

I'll check it out, thanks for the recommendation.