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Blindly shoving all your money into Vanguard ETFs is a strategy that works well for almost every individual who's retirement period maxes out at 70 years (for the MMM types). An endowment is a fund of money designed to sustain operations of it's benefactor forever. Not 10 years. Not 50 years. Literally forever. When you're operating on an indefinite timescale your idea of "risk" changes considerably. Take a look at the Harvard Endowment report[1], specifically the table on page 2. They are incredibly well diversified, across domestic and international public equities, as well as private equity, commodities, fixed income securities (bonds, etc), real estate, and a category they call "absolute return", which is where they've placed money into external hedge funds. If the US economy tanks, they'll be fine. If Europe falls apart, they'll be fine. A bunch of start up unicorns fail in Silicon Valley? Fine. My point is that the article completely misses the goals of an endowment. They don't particularly care about matching or beating an index, nor do they care about risk (as measured by volatility). They care about wipe out risk, on the scale of centuries. [1]: http://www.hmc.harvard.edu/docs/Final_Annual_Report_2014.pdf |
1) When the economy is bad, they need to provide more financial aid, so they want some counter-cyclical assets. (Long term bonds who increase in value when rates decline are an example.)
2) If they want to expand in the future, they don't want to be priced out of their neighborhood, so they're more likely to invest in local real estate.
This doesn't mean that endowments are all optimally managed - many would still be better served with ETFs. It's just not as simple as tossing everything into the S&P500.