[flangloria]

>It for simple reason that for vast majority of Indians (non-urban, big and small towns, villages etc.) there is simply no alternative if they want to buy a mobile or a SD card for mobile, or a particular book, or that latest Levis, sneakers, and so on… Heck even in big cities it is a struggle to find things.

This is so true. Even today. Moreover there is an impression of complete lack of transparency in brick and mortar stores, since you are never sure when a shopkeeper is fleecing you.

But sadly Flipkart has pivoted away from customer satisfaction to seller satisfaction as an end goal. As a result their quality of service has gone for a toss, whereas Amazon has always been single mindedly pro-buyer.

Brand inertia will help them retain customers for some time and this also helped because Amazon's android app is just not good enough, but eventually they will crash if they keep ignoring customers.