[amar-singh]

Hi,

Perfectly said "To invent the future, You must understand the past". We can relate it to analytics. Every company needs to analyse tehir performance in all marketing campaigns also with customer feedback to come up with new and best strategies to make their product itself a brand.

[jsloss]

True. But rarely do they analyze their way to innovation ...

Analysis leads to improvement. Improvement is not necessarily innovation.

[NetHuntCRM]

It's more about the evolution of ideas. Can we say that an automobile is an innovation or is it just an improved carriage? So, probably, analyzing what works and how it can be improved can lead to drastic changes in concept.