[anexprogrammer]

Pretty much :)

The way we consume media has changed. 20 years ago I'd have a daily newspaper to read on the commute and subscribe to a few magazines - say 5 a month.

In today's terms a spend of perhaps £1.50 a day for media.

Now I'll read 5 articles on the Guardian, 5 on Ars, 1 on Wired, 2 on the register, 1 on the Telegraph, 1 on NYT, another on The Atlantic etc, etc. Tomorrow will be a different selection. If I bought subscriptions as they are typically set online I'd be spending £30 or something a DAY on media. That's ridiculous.

So yes, there needs to be a better micro payments model for media consumption. I'd happily pay. The Google way of doing it is closest thus far, but doesn't give me any control of who gets paid. eg I'm not happy with a percentage of my micro spend going to the clickbaity upworthy article I clicked and bounced straight off.