It actually depends on the publisher, the french news site nextinpact[1] listen to criticism of ads, looked into the issues and made their move: ads are limited to display format, no behavioral targeting, no animation, no mixing content and ads, no tracker on client-side (tracking is on server side with a locally installed piwik).
The mafia comparison is targeting adblock plus for their "do your ads as we say, give us a 30% cut of the money you make and we may whitelist your ads (only if you're big enough as in at least 10m ad impressions)" feature[3].