[davemel37]

I don't know the specifics or their attrition rates, but the barrier of leaving an app seems much simpler than canceling a gym membership and finding a new one. Plus, the value proposition of a gym is independent to their pricing gimmicks. Odds are, the gym member is planning on using a gym, and many factors go into the choice (location, hours, environment, etc...)

For me, just the thought of leaving my gym creates all sorts of anxiety of dealing with jumping through hoops to cancel and finding a good replacement gym. Just not worth the hassle.

Bottom line, a gym that charges more for using the gym less is a not business thats model entirely depends on their members failing. It is just helped along by the reality. (Its actually quite clever because no one signs up to a join without plans to go regularly,and once you sign up, cancelling is a huge pain.)