[aturek]

There's a lot more to a company than what it sells. Saying "I want to work here" without knowing the people there, for me, would be a non-starter.

What you're recommending (doing the background research on companies) is useful, but the worst jobs I've had have been the ones where I didn't do a good job interviewing my coworkers, and was just excited about the product, or the theoretical culture.

[nommm-nommm]

There's a lot of companies that you've never even heard of that are great places to work. You haven't heard of them because they don't make consumer products and you're never been in the market for ${business solution}. Only going for the places you know about or have heard of is selling yourself short. There is also good technical roles in some otherwise non technical companies.