[manidoraisamy]

I don't think it's as simple as that. This is a data mining exercise - to read our customer's subscribers data and to move from a "dumb pipe" to a "personalization engine". From mailchimp CEO's blog: "We came to a fork in the road, and choosing the “personalized transactional” path with Mandrill suits us and our customers better than the “utility” path."

http://blog.mailchimp.com/important-changes-to-mandrill/

[eugenoprea]

I agree with you. They are essentially saying "bye" to those that used Mandrill only for the "utility" path.