[JimDabell]

> It's no longer just the very bottom of the market that uses these tools. They're now mainstream and have captured the mid-market.

I don't see this. Take a look at the Wix testimonials, for instance: http://www.wix.com/stories/ – they are individuals and tiny businesses, not the mid-market.

[lugg]

I think what has changed is that now there is less work, not that there is none, what the article was trying to point out, and what I'm seeing in all these comments if you read through the lines is that a lot of the work has been moved in house.

Previously you contracted a freelancer to put together your website piece by piece, now, thanks to improvements to the tools available you contract a freelancer to customise a cms for you. You then hire a marketer to manage it going forward.

The work is still there, it's just the freelance work has dried up because you no longer need them to put copy on the site.