Ask HN: Building a Brand with .Net or .Com?

[tomordonez]

I often hesitate buying a .net website since I am afraid people will type it as .com and go to the wrong site.

Although I see many startups using .net, .co and even .io

What is your opinion on building a brand using a domain that is not .com?

[sharemywin]

I tested ad using betterpro.net versus a specific .com name and the .com got way better CPC. Not saying that's always the case but just giving you my experience.

[dudul]

'.io' is fine if you're a tech start up I think. Avoid .net and .co since they are sometimes associated with spam by some webmails.

[new_hackers]

.io is more expensive right now because it is fashionable for tech startups