[Fede_V]

If something can be described as 'maybe' deceptive, than it probably is deceptive. I don't mean this flippantly - playing cute with being deceptive is not really helpful to customers.

[cookiecaper]

Sure, but any business with a marketing department is "maybe deceptive", so it really just becomes a question of "how deceptive is too deceptive".

[pbhjpbhj]

"Deception" means "purposefully misleading" - you can market products without being deceptive, though I'll accept it seems to happen very rarely.