[tdvorak]

Another Gitbook user here. For me, it's the simple markdown syntax, nice diffs in GIT/SVN, tooling, exports to HTML/PDF with plugin possibilities and minimal vendor lock-in.

That said, the preferred tool in our company is still MS Word. Fortunately I've managed to adapt Gitbook output to look pretty much the same as output from our Word template.

[brwr]

Is your company using the Office 365 version of MS Word? I wonder if it would be possible to automatically convert an MS Word file to Markdown :o

[tdvorak]

Not sure about the version, but probably 2013. Maybe Pandoc could help you with the conversion.