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by jchung 3772 days ago
I'm a founder and the guy in charge of the $$$. This sentence doesn't resonate for me: "Logging into our company bank accounts to keep track of transactions has been pretty painful (online business banking UI is really hard to navigate) so hopefully this can make the process easier."

If you've already tested your target customer segment and found that they find this to be "pretty painful", then you can conclude that I'm an outlier. If you have not already done customer discovery, I'd encourage you to check whether this is actually a pain point you can market to. I've found our bank's website to be pretty quick and easy to navigate.

3 comments

I agree with the above. This seems like a "neat to have", but not a huge productivity enhancer.

I'm seeing more and more apps like this. It's telling me that a lot of the low-hanging fruit has been picked in this technology cycle and entrepreneurs are looking desperately for unoccupied niches to fill.

I agree - navigating Quickbooks or a bank website is not that hard if one uses them on a daily basis.
We've used a couple banks ourselves and have talked to people using other ones, we've found them pretty hard to navigate. Some people are using consumer bank accounts at the early stage so it might be easier to use.

Appreciate the feedback, we'll keep testing around this.