[tsestrich]

Yeah, they actually rebranded it as TurboTax Personal Pro before they discontinued it. It just shut down before this current tax season. We're picking up where they left off, with our company Taxaroo[1].

My understanding from the research we've been able to do is that there were a few issues:

- The branding was weird. TurboTax is supposed to be about DIY, so having a tax pro service under that was confusing. I spoke to several former preparers with Personal Pro who said they would get clients asking for technical support with TurboTax

- It started as "intrapreneurship" within Intuit, so it was a small team trying to grow it (not a top-down initiative). I suspect they had certain (large) targets they couldn't meet that were gates along the development process.

- I suspect ultimately, similar to above, it never became large enough to be interesting to Intuit, and it was likely cannibalizing some of their existing customers as it was.

[1] - https://www.taxaroo.com